This Web site is designed to assist your usage of the Strategic Media Decisions textbook. Each chapter link below gives you access to PowerPoint presentations, lecture notes and other resources.
Download the free Workbook for Strategic Media Decisions here.
The Workbook is linked to the Wuzzits files, but you can download
the whole bunch right here.

Part One
The World of Media

Chapter 1:  The World of Media
Chapter 2:  The Media Age

Part Two
Media Methods

Chapter 3:  Media & the Marketing of Messages
Chapter 4:  Creative Media Analysis
Chapter 5:  Modern Media Planning
Chapter 6:  Buying & Selling Media

Part Three
Local & Niche Media Markets

Chapter 7:  Local Media Planning
Chapter 8: "Niche" & New Planning Approaches
Part Four
New / Interactive Media Planning
Chapter 9:  Media's Changing World
Chapter 10:  New Media Technology
Chapter 11:  Media in Cyberspace

Part Five
Media Applications in IMC

Chapter 12:  Media Across IMC Elements
Chapter 13:  Multimedia & Cross-Platform Integration

Other resources

Media Plans    
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