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The Copy Workshop Workbook - Media Revolution (4th) Editionby Bruce Bendinger
480 pages. $50.00
(Book shop price - $40.00 plus shipping.) This is the #1 book on advertising copywriting. Agencies use it as a training resource. It's used by universities, art schools, and the American Management Association (it's the basic book for their copywriting seminar). The Media Revolution Edition features more great examples of ads that work, a practical approach to integrated communication - The MarCom Matrix - and new chapters on Conceptual Models and Extra-Environmental Thinking. Instructor Materials Available.
(Book shop price - $40.00 plus shipping.) This is the #1 book on advertising copywriting. Agencies use it as a training resource. It's used by universities, art schools, and the American Management Association (it's the basic book for their copywriting seminar). The Media Revolution Edition features more great examples of ads that work, a practical approach to integrated communication - The MarCom Matrix - and new chapters on Conceptual Models and Extra-Environmental Thinking. Instructor Materials Available.
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How to Put Your Book Together and Get a Job in Advertising - 21st Century Editionby Maxine Paetro
272 pages, $27.95
(Book shop special - $22.00 plus shipping.)
Even in this economy, you can still get a job. But you need a good "book" (that's what the industry calls a portfolio of your work). And this is the book that tells you how to do it. Updated for today's tougher job market and changing technology. Features smart career and book-building advice from top industry professionals.