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What Do You Mean I Can't Write?By Norm MacMaster
74 Pages. $11.75 (AdBuzz price $9.40+shipping)
Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies
handed down from generation to generation.
With the author’s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.
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Beginner's 3 PackThree books for those getting started or new hires who may need a refresher.
How to Put Your Book Together and Get a Job in Advertising by Maxine Paetro
The Copy Workshop Workbook by Bruce Bendinger
The New Account Manager by Don Dickinson
How to Put Your Book Together and Get a Job in Advertising by Maxine Paetro
The Copy Workshop Workbook by Bruce Bendinger
The New Account Manager by Don Dickinson