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Crisis Marketing, 3rd Editionby Joe Marconi
242 pages. $32.50 (AdBuzz price - $26.00 plus shipping).
The updated 3rd Edition of Crisis Marketing: When Bad Things Happen to Good Companies includes a new chapter on "The Global Challenge for Crisis Marketing."
The updated 3rd Edition of Crisis Marketing: When Bad Things Happen to Good Companies includes a new chapter on "The Global Challenge for Crisis Marketing."