2nd Edition - Includes the Disc of Gossage. 400 pages. $50.00 (Book shop price - $40 plus shipping.) This is a book about and by "The Socrates of San Francisco," Howard Gossage, the copywriter who introduced the world to Marshall McLuhan, helped start Friends of the Earth and a lot of other things besides write great ads. His agency was in a San Francisco firehouse and Stan Freberg, Buckminster Fuller, John Steinbeck, Tom Wolfe, and others would stop by. He was 30 years ahead of his time, so the world may be ready. (Note: After this book was published, Howard Gossage's influence re-emerged. Ad Age named him one of the Top 100 Ad People of the Century.)

Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a "full-service integrated agency" that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

Page:   1      2  3  4  5  6  7  8  9  10  11  12  <<  >>

Student  Professional  All Books