Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a "full-service integrated agency" that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

334 pages $28.50 plus shipping (limited supply - no discount) Reminiscences from the golden age of advertising told in a "captivating, humorous, and spellbinding style."

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